An ice cream social is an organized event focused on the communal activity of enjoying ice cream. It serves as a platform where society members interact, bond and share experiences with each other while enjoying a delightful dessert. The event carries a strong emotional appeal, tapping into people's love for ice cream as well as their desire for social connections and shared experiences. It can be used to strengthen community ties, celebrate a special occasion or even promote a cause. Therefore, the ice cream social does not just sell ice cream, but it sells an experience, a feeling of nostalgia, and a sense of belonging.